Sell products of superior quality which improve life and make every day more than ordinary. To be the acknowledged leader and trade partner of choice in the sectors we operate by adding value to the business of our partners and customers. To be the employer of choice by providing our employees with an appealing place to work where they are treated well and are given the opportunity to be all they can be. Centralise diversity, inclusion, equal voice and equal representation, make a difference with our people and win with our people. To be a model citizen, govern responsibly and act ethically. Incorporate ethics, business transparency, corporate responsibility, sustainability and community impact into our way of doing business. Our corporate culture is based on creating disruption. Our strategy is to be disruptive to make an impact and lead.