What We Do

Marketing, sales and distribution of premium consumer goods.

Our Corporate Mission

Deliver superior brand building through responsible and sustainable business practices.

Our Vision

Delivering Superior Brand Building, Excellence In Business Development

Sell products of superior quality which improve life and make every day more than ordinary.
To be the acknowledged leader and trade partner of choice in the sectors we operate by adding value to the business of our partners and customers. To be the employer of choice by providing our employees with an appealing place to work where they are treated well and are given the opportunity to be all they can be. Centralise diversity, inclusion, equal voice and equal representation, make a difference with our people and win with our people.
To be a model citizen, govern responsibly and act ethically. Incorporate ethics, business transparency, corporate responsibility, sustainability and community impact into our way of doing business.
Our corporate culture is based on creating disruption. Our strategy is to be disruptive to make an impact and lead.

Ramadan C. Debbag
Chief Executive Officer

We Are Shopper Centric

We work with our customers in order to establish a shopper-driven growth by creating productive shopping environments maximising the value from the shopper's first moment of truth by understanding shopper psychology, applying shopper-based design, category placement, integrating our fundamentals of Distribution, Pricing, Shelving and Merchandising to in-store executions hence increasing interaction with our brands, elevating the category to gain advantage for our brands and providing the shoppers with a superior shopping experience to influence purchase resulting in an improved relationship with retailers, a win for the consumer, the retailer and us.

Sinem Sağlamer
Chief Commercial Officer

Our shopper centric vision is our growth engine...