A matter of choice
- Having an effective organizational structure
- Having an engaged and enabled organization
- Processing the right capabilities to execute the commercial strategy
- Having functional operational processes
- Providing superior service
- Being transparent
- Committing and delivering
- Being ambitious to win and be an overachiever
- To generate value
- Adapting to different market conditions
- Having the ability to scale up
- Being collaborative and constructive
- Ensuring comprehensive distribution in all channels
- Protecting and building the equity of the brands
- Being consistent
- Being financially healthy
- Putting people at the core of the business
- Prioritizing HR practices
- Empowering employees
- Being an employer of choice
- Being reliable and trustworthy
- Being aware of our social responsibilities
- Focusing on the future